Role
Our customer mrp hotels set us the challenge of raising its media profile in the property industry.
The first step was a workshop with the customer in which we defined communication objectives and developed a strategy. On that basis, we then pinpointed target groups and target messages and drew up a 12-month communication plan.
Following mrp hotels' acquisition of Hospitality Competence Berlin (hcb for short) in 2019, now operating as mrp hotels Deutschland, we extended our press work to the German market.
Services
+ Research into relevant areas
+ Communications strategy
+ Press releases – Austria and Germany
+ Media monitoring – Austria and Germany
+ Press releases and editorial content
+ Distribution list for journalists
+ Handling press enquiries
+ Various articles and texts
+ Ongoing communication and contact with relevant journalists
